Customer insights
We take market research a step further and dive deep into customer discovery in order to develop product-market fit. It helps you build a marketing and sales process tailored to your audience.
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Segmentation and persona building
Customers are humans with different needs, behaviors, and motivators. Grail helps you understand what makes carefully defined segments tick and develop growth strategies by effectively catering to their needs.
Purchase process
A nuanced view of the consumer’s decision-making journey helps businesses identify leverage and leakage points. Combining traditional and innovative methods, from video analytics to geofencing
Customer experience and loyalty
In mature markets, every customer win is the flipside of someone else’s customer churn. Driving customer loyalty through healthy engagement fuels retention and growth, through cross-sell/upsell opportunities