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Customer insights

We take market research a step further and dive deep into customer discovery in order to develop product-market fit. It helps you build a marketing and sales process tailored to your audience.

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Segmentation and persona building

Customers are humans with different needs, behaviors, and motivators. Grail helps you understand what makes carefully defined segments tick and develop growth strategies by effectively catering to their needs.

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Purchase process

A nuanced view of the consumer’s decision-making journey helps businesses identify leverage and leakage points. Combining traditional and innovative methods, from video analytics to geofencing

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Customer experience and loyalty

In mature markets, every customer win is the flipside of someone else’s customer churn. Driving customer loyalty through healthy engagement fuels retention and growth, through cross-sell/upsell opportunities

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We are a global, full-service market research firm dedicated to generating actionable insights to help you make informed business decisions. We enable our clients to achieve their strategic goals by making decisions which are driven by insights and intelligence.

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