Know How we Find your Discovery to Growth to Scale

Our unique and proprietary “H-shaped BI insights generation engine©” allows us to offer the next step in insight-led decision-making process.

3 Answers you Should Know it

  • What is happening?
  • Why it is happening?
  • What is Action enabled for decision making?
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Skilled market research pillar: Shows “what is happening?”

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Consultative skills: Tells “Why it is happening?”

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Desirable | What is desirable from a user perspective?

  • What is the value proposition for the users?
  • What pain points does it address?
  • How acceptable is it?
  • Does it support underlying business objectives?

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Feasible | What is feasible (regarding technology, resources and assets, legal frameworks, etc.)?

  • Is the solution feasible for technology, resources, assets, legal, and partners?
  • How does it fits in data security and privacy requirements?
  • What are the legal and ethical constraints?
  • How does it integrates with present workflow?

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Viable | What is viable from a business perspective?

  • What is the business model?
  • What are the cost benefits?
  • Who all are playing?
  • How does it depend on the evidence of effectiveness?

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Effective | What is the intended benefit and how it impacts business?

  • What is the intended use and benefit of the solution?
  • How measurable is the success or failure?
  • How much evidence is enough?
  • How do we measure post market effectiveness?

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Work Process

How We Work

01

Frame the Problem

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02

Collect Data

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03

Process Data

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Portfolio

Latest Work

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