It is our proprietary “Discovery to Growth to Scale” repeatable playbook. By leveraging our team, process, and unique business model we help brands build and scale a business while avoiding the same pitfalls that so many companies before them hit.
Step 1: Identify roadblocks
Most of the brands get dragged back in growth because they are unable to device a sound growth model. Most often they fail to properly:
Step 2: Remain viable
Brands spend millions of dollars on their companies to remain viable, but desired results vary a lot. Investment decisions take a lot of research and strategic thinking and BI helps you in avoiding two investment pitfalls:
Oversight in investments may lead you down to the path of misalignment and eventual collapse. Our proven growth engine brings all functional areas into alignment at the company’s proper stage. Our approach to consulting is based on a “Discovery to Growth to Scale” playbook that we developed to streamline our services and accelerate growth for clients.
The Discovery to Growth to Scale playbook is a set of agile methodologies intended to bring brands into alignment and optimize the company for accelerated growth. Methodologies within the playbook are deployed based on a roadmap that reflects the changing needs of a company as it grows.
The roadmap is broken down into four stages of company maturity, and five categories of company disciplines.
Discovery: Startups in this stage are focused on the understanding of whether their idea or concept has value. In other words, would anybody pay to get what the idea or concept would provide.
Activities that startups might be engaged in during this phase might be:
Validation: First attempts to sell the product or service and gauge the potential market and its value as well as experience in how best to achieve sales. Evaluate the efficiency with which customers can be captured and kept.
Activities at this stage:
Efficiency: Customers must be acquired efficiently; product must be deliverable at a profit and business model must be fine-tuned.
Activities that are likely to occur at this stage are:
Scale: Attempts to drive firm growth aggressively. Activities at this stage typically are:
From its experience of working with scores of brands, our experts have identified key factors that must be present at each chronological stage of development for progression to be consistent throughout the firm. This must hold true in each company discipline.
| Disciplines | Key factors |
| Company | Market Opportunity, Strategy, and Investment Strategy |
| Talent | Culture, Team, and Execution |
| Product | Offering, Technology, and Services |
| Revenue | Marketing, Sales, Digital, and Channel |
| Operations | Finance, Admin, IT and Automation |
In order to succeed, it is critical to bring all five disciplines into alignment with each other, able to move from discovery, to validation, efficiency, and scale with ease.
Growth challenges that brands face
Most common problem faced by many brands is the incorrect mapping of business discipline with state of progress. It happens mostly because companies start focusing only on strengths neglecting their weaknesses.
Such mismatch is most common among tech and tech-enabled companies thus increasing their instability. Our experts analyze such mismatches and provide insights to make subtle changes without disrupting the business.
BI growth engine© helps you scale
As challenges and execution of strategic growth plan differs with each brand, BI provides a flexible and insightful approach to synchronize each discipline within the same stage. Our growth engine harmonizes company and stakeholders’ interests by providing a deterministic path to value that ensures the best ideas are offered, at the appropriate time, engineered for optimal outcomes.
BI Growth engine contains actionable insights and approaches to bring all five disciplines into alignment. We select the most appropriate executives to quickly guide each client from dislocation to alignment by focusing on weakness and strengths equally. Our approach begins with a baseline and alignment stage, to accelerate the company.
