We take market research a step further and dive deep into customer discovery in order to develop product-market fit. It helps you build a marketing and sales process tailored to your audience.
- Segmentation and persona building
- Customers are humans with different needs, behaviors, and motivators. Grail helps you understand what makes carefully defined segments tick and develop growth strategies by effectively catering to their needs. Underneath the hood, BI’s segmentations are powered by a rigorous, empirical process. Using buyer personas that bring customer segments to life, our clients nimbly navigate the road ahead, building more effective products and marketing campaigns through an immersive understanding of customer needs
- Purchase process
- A nuanced view of the consumer’s decision-making journey helps businesses identify leverage and leakage points. Combining traditional and innovative methods, from video analytics to geofencing, BI helps clients understand how and when they can best capture their customers’ attention during a complex, omnichannel process—and, when they do, how to translate that fleeting moment into shopper impact.
- Customer experience and loyalty
- In mature markets, every customer win is the flipside of someone else’s customer churn. Driving customer loyalty through healthy engagement fuels retention and growth, through cross-sell/upsell opportunities and positive word of mouth. BI maps every meaningful touchpoint within customer experience, measures satisfaction and loyalty, and develops powerful models that help you understand where you’ll drive the most ROI from customer experience investments.